Latifa's journey started in 2012 in Turkey. Under the romantic and eclectic direction of its founder, Selma, the vision behind the brand was a response to the gap in the modest market. Their collections are enriched with exquisite styles and carefully made with hand chosen material that feel inspired to the touch. The pieces not only provide comfort and durability, but are designed look and feel glamorous on all women. These outfits are made to feel specialized and unique to you. Made by women for women.